DOOH: Advertise directly at universities with Campus Screens

Programmatic DOOH advertising on our Campus Screens is a particularly effective way to target students. This modern advertising medium combines information and entertainment in razor-sharp dynamic and static images tailored to the tech-savvy target audience at universities.

With over 250 screens, steles and video walls at over 40 university locations by the end of 2025, you will benefit from the largest DOOH network in the German university landscape that can be booked programmatically.

Key facts about the programmatically bookable Campus Screens

PDOOH On Campus

Over 250 programmatically bookable screens, steles and video walls at universities and colleges, in canteens, cafeterias, student residences, campus shops and university sports facilities at more than 40 university locations will be available for your advertising campaign by the end of 2025.

Size & Alignment

The Campus Screens showcase your advertising campaign in 1080 x 1920 px or 1920 x 1080 px! The screens and steles are up to 65‘’ in size. Video walls are also part of the DOOH inventory. The LED video wall at the University of Bremen even has a total screen diagonal of 4.41 metres.

Formats & Durations

Our campus screens can display both image and video formats in at least Full HD. HTML incl. DCO is also possible. You remain flexible with spot lengths of between 10 and 30 seconds. The operating time of the Campus Screens is 10 hours on average.

Leading SSPs

Our Campus Screens are connected to the leading supply side platforms (SSPs). Thanks to our long-standing cooperation with Hivestack, Broadsign Reach, Vistar Media and SSP1, you can book your campaigns via all common demand-side platforms (DSPs).

Multiplier

Die Impression Multiplier werden im Rahmen der vom Branchenverband IDOOH durchgeführten P&PS Studie erfasst und regelmäßig kontrolliert. Dabei werden Trackingdaten, Besucherfrequenzen, Onsite-Interviews am Touchpoint sowie Stammdaten ausgewertet.

Further information:
https://idooh.media/marktforschung/

Example set-up of a DOOH loop on our Campus Screens

PDOOH is well received on campus. Dynamic adverts and videos attract students’ attention and invite them to linger. The high acceptance of DOOH on campus is due to the balanced mix of news and infotainment, which combines entertainment and advertising and offers variety and added value for students.

A ‘loop’ on our Campus Screens lasts 5-6 minutes and is constantly repeated. It shows university news, infotainment from partners such as Tagesschau or Wetter.com as well as advertising content on products, recruiting and employer branding.*

*Deviations in the loop structure are possible at individual locations.

DOOH Standorte:
Hier könnte auch Ihr Spot laufen

DOOH made easy:
So kommt Ihre DOOH Kampagne auf die Campus Screens

DOOH is a comparatively young media category within the out-of-home advertising landscape. This highly technical topic therefore presents many companies and agencies with new challenges. We will show you how to get your advertising onto the campus screens at the university in three small steps.

Step 1

Clarify the central questions of your DOOH campaign in advance:
In which city do you want to advertise?
Do you have a target university?
Do you want to select specific screens?
The university is a very challenging advertising environment!
We have been successfully realising campaigns on and off campus since 1996. We would also be happy to advise you on your DOOH campaign.

Step 2

Send us your finished advertising material – by email or transfer upload.

Bilder
– Screen im Hochformat: 1080 x 1920 Pixel (Breite x Höhe)
– Screen im Querformat: 1920 x 1080 Pixel (Breite x Höhe)
– Dateiformat: JPG

Videos
– Screen im Hochformat: 1080 x 1920 Pixel (Breite x Höhe)
– Screen im Querformat: 1920 x 1080 Pixel (Breite x Höhe)
– Dateiformat: MP4
– Frame-Rate: 25 oder 30 fps
– Datenrate: maximal 10 MBit/s
– Max. Länge: abhängig von gebuchter Einblendungsdauer
– Anfertigung: tonlos

Step 3

Create your advertising material. Please note the distinction between the portrait and landscape format of the screens.
Specifications:

Our Strong Partners

Thanks to the cooperation with leading supply side platforms (SSPs), advertisers can book their campaigns via all common demand side platforms (DSPs).

We have been using the Private & Public Screen Study to measure the reach of Campus Screens since 2019.

Impressions of our Campus Screens

DOOH in Göttingen mit den Campus Screens fällt auf

Contact Form

Deutsche Hochschulwerbung began marketing universities and student unions in 1996 and has expanded its original target group portfolio of students and graduates in recent years to include school pupils, trainees and young professionals. Companies can address the target groups at universities in DACH and France as well as at other relevant touchpoints such as fitness studios, online, in communities, on job boards and social networks and with programmatic advertising.

The advertising options include over 3,500 analogue media such as classic poster advertising media and tension banners at highly frequented locations and in specialist departments. There is also a strong focus on the digitalisation of advertising in the university sector with DOOH inventory, which can also be booked programmatically.

The agency pursues a consistent sustainability strategy and offsets the CO₂ emitted by supporting climate-friendly programmes and initiatives. Deutsche Hochschulwerbung’s long-standing clients include well-known companies such as Amazon, 3M, Adobe, EY, Rewe, vodafone, Flink and Volkswagen.

www.hochschulwerbung.de

UNICUM TV specialises in digital signage, info screens and screen networks at universities and other educational institutions. As the first specialised provider of this type on the market, UNICUM TV has around 20 years of experience in digital communication with students via DOOH media. UNICUM TV provides comprehensive advice to universities and takes care of the entire production and programme design as well as the successful marketing of the screens.

UNICUM TV offers agencies and direct customers centralised access to all screens that can be booked at German universities. The aim is to enable agencies and customers to communicate with students and staff at universities via DOOH media in the simplest possible way. With the media channels of the sister companies in the UNICUM group of companies, customers also have many other options at their disposal for addressing students nationwide using cross-media (e.g. sampling, on-campus promotions, online advertising, mobile advertising, newsletters, addressable TV).

www.unicum.tv

FAQs

How is advertising displayed with pDOOH?

First, the advertiser sets up the campaign via a DSP (demand-side platform), defines parameters such as duration, budget, target group data and screen types and uploads the advertising material. A request for suitable advertising space is then sent to the SSP (supply-side platform). If there is a match, the advertising material is played on the corresponding screen, depending on whether the deal is made via an auction or fixed agreements.

What advantages does pDOOH offer?

pDOOH ermöglicht es, Werbekampagnen flexibler zu gestalten und zielgerichtete Inhalte zu präsentieren. Inhalte können auf aktuelle Ereignisse oder Daten reagieren, während die Kampagnenleistung durch Datenanalyse (z. B. Sichtbarkeit, Interaktionen) kontinuierlich optimiert werden kann.

What is Programmatic DOOH (pDOOH)?

PDOOH stands for ‘Programmatic Digital Out-of-Home’ and refers to the automated buying and selling of digital advertising space. Specialised platforms automate the entire process from enquiry to playout. Advertisers can set parameters such as target group, budget or media channels. The advertising is then booked in real time via an auction on the platform, with the highest bid winning the contract.